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As a lot of my traffic is from Pinterest, I need to make sure that my pins not only look good, but the titles on my “title pins” are actually making people want to read the post that comes with it.
(Don’t know what I mean by a title pin? Check out this post on the different types of images your blog needs to get more traffic.)
You NEED to be using catchy titles on your images for Pinterest. This makes sure people are not only saving them so you get more followers, but also so they feel compelled to read the actual post.
Remember, Pinterest is more like a search engine than a social media platform. And people are going to be searching for answers/ tips/ help with certain topics, and your post title on an image has got to show them that your post is the right one to solve their problem.
You’ve worked hard to create your blog and graphics for it, so don’t let a boring title pin be the reason nobody want to read your post!
(If you don’t have a blog, you need one! It’s a great way to make money and learn new skills. You can have a blog up and running within an hour, for less than £3 per month with my ultimate how to start a blog guide.)
SO WHAT MAKES A GOOD BLOG POST TITLE?
I did a little experiment. I went through Pinterest and wrote down all the pins with words on that stood out to me.
I am someone who blogs about blogging, and my past self (someone who didn’t know how to blog) is who I want reading my blog now. So it makes sense that whatever stands out to me (who is interested in blogging), will also stand out to my target audience (who is also interested in blogging).
And what did I find?
Surprisingly, a lot of the post titles that stood out to me had some re-occurring themes which can be applied across any niche.
POST TITLES THAT STAND OUT ON PINTEREST
Below are the post titles that stood out on Pinterest.
Please note: They stood out to me in my niche about blogging. Different things might stand out for different niches, or even to different individuals. However I think what I found can be applied to most blog topics!
‘HOW TO’ POST TITLES
If there’s something you know in your niche that your audience does not, they’re going to want to learn it. And if you’re offering to show them exactly how to learn this thing they want to learn, they’re probably going to be interested in what you have to say (aka your post).
So, on my list was the title ‘How to make money from affiliate marketing’. This interests me as I write about blogging, and would like to know more about affiliate marketing.
However that’s what I’m interested in now that I’ve been blogging for a while. Yes I was interested in that during the initial stages of blogging, but I was also interested in just learning how to start a blog or edit a theme when I started.
So whatever niche you write about, think back to when you were in the earlier stages of that niche and what sort of things you’d have been interested in learning how to do. Then write blog posts showing your ideal target audience exactly how to do it.
A LARGE NUMBERED LIST
We’re human- if we’re doing something we want to get as much as possible out of it. So if someone is going to put the effort into reading your post, they’re going to want as much as possible out of it.
Show them how much they’re going to get out of it by putting a number with it to show just how much. Like “7 fantastic WordPress themes” stood out to me because I’m interested in getting a good WordPress theme. And here someone is offering to show me 7!
Apply this across whatever niche you are in. If you write about knitting and have patterns to share, tell your audience just how many patterns you have to share. Someone will click ’10 amazing knitting patterns” over “knitting patterns” because they know that they’re going to get a lot (10 patterns!) for their effort.
And obviously, the larger the number, the better!
So I have a few posts that are lists of group boards on Pinterest. The first one I wrote was titled “30 Pinterest group boards for all bloggers“. That went down really well on Pinterest, so I decided to do more; the next one was “400+ DIY and craft group boards“. Which number seems more impressive to you?!
POST TITLES THAT USED URGENT WORDING
This might be because I’m a worrier, but when I read a title with words like ‘need’ and ‘should’, I thought that whatever this person had to say I needed or I should know.
If you’re offering someone information say on Pinterest hashtags and it’s important, they need to know it. And it’s your job to put across how much they need to know it. So instead of wording it as ‘all about Pinterest hashtags’ use ‘What you NEED to know about Pinterest hashtags’. If someone interested in Pinterest were to read that title, they’d feel they NEED to know it and NEED to read your post to found it out.
POST TITLES THAT OFFERED SOMETHING GOOD
One of the titles I chose was ‘7 fantastic WordPress themes’, and I think I wrote that down over other titles on WordPress themes because this one said these particular themes were fantastic! It does seem kind of obvious but positive wording is kind of overlooked.
If you’re offering something good, your target audience is going to want it (think back to the getting the most out of something part. Getting a lot of good stuff out of something is even better).
This can be applied to anything, not just positively describing something. Like if you’re offering to explain how you got your first 1000 Pinterest followers. That’s a good thing, and people want to know this good info and read your post.
TITLES THAT SAID WHAT NOT TO DO
This is almost like a different way of offering something good. By suggesting what not to do in order to get something good, people are going to want to know what they shouldn’t be doing. It’s almost like anti-advertising. By saying ‘DON’T DO THIS’ or ‘AVOID’ people are going to want to know what exactly it is. Like when you’re told not to push the big red button… Of course you want to push it to find out why you shouldn’t!
I have a post titled “Pinterest design mistakes you need to avoid“. Everyone has heard what you need to do to get good engagement on Pinterest over and over. But what they haven’t heard is what they definitely should not be doing!
By using titles offering what someone shouldn’t do, the promise of learning something good and the curiosity of what is it they shouldn’t be doing will make them want to read it.
POST TITLES THAT USED ‘YOU’ OR ‘YOUR’
I noticed a lot of the titles on my list seemed to be directly speaking to me. ‘Why YOUR blog isn’t growing’. ‘What YOU should be doing as a new Pinterest user’.
Using these words help it seem like you are talking directly to your target audience. It’s almost like you’re pointing finger in their face and saying ‘YOU! Read this!”.
Example: imagine yor blog isn’t growing and you see the words ‘Why YOUR blog isn’t growing’. It’s almost like you’re being tapped on the shoulder and told ‘Hey! I know what YOUR problem is. Lemme fix it!”. You’re bound to want to read that post!
And this can be applied across different niches. What YOU need to… or why YOU should… can be used for almost any topic.
So try and take a normal blog post title, and word it so it’s as though you’re talking to one individual in your target audience directly. It’ll make them feel more involved and more inclined to read your post if they feel like they specifically will get something out of it.
POST TITLES OFFERING A PERSONAL INSIGHT/ EXPERIENCE
“How I got a viral pin (88,000 impressions)“. “How I got my first brand sponsorship”. On the flip side of making the title speak directly to a person, the ones that offered me the opportunity to read how an individual had achieved something I wanted to achieve made me want to read their posts. Because I want to see how they’ve achieved it exactly so I can achieve it too.
This can be anything. Something you’ve achieved, experienced or learnt can be turned into a post offering information on what you have done. And trust me, if it’s something people in your niche want, they’re going to want to read your post on how you’ve done that.
If you’ve got an established following, these titles can even be about something that isn’t necessarily sought after. You’ve already got people interested in what you say. So they’re going to be interested in your opinion or experience.
You can even flip this and have a post title offering a bad experience. I read post title like “How this hosting company ruined my blog”. I NEEDED to know this disaster story so I can avoid the disaster myself!
TITLES THAT MENTIONED MONEY
You might think that this one can only be applied if your blog is about making/ saving money. But that’s simply not true.
If you write a DIY blog, your target audience is probably interested in knowing how they can save money on their materials. Or if you write about travelling how they can save money to travel.
Unfortunately money is just a massive part of our lives, and the majority of people either want to save it or earn it. So if you can have a title that involves money in a good way (how I made/save/earned/etc). People in your niche are going to want to read it.
Obviously this is easier to tap in on if you write about money somehow. But it’s worth keeping in mind. That one post on how you save money on your beauty products could be the one Pinterest goes nuts for!
I don’t really blog loads about money, but my post that went viral on Pinterest was “How to make $1500+ per month on Pinterest“. No surprise that out of all my blog posts, it was the one that mentioned money that people went nuts for. Because the majority of Pinterest users are interested in it!
BUZZFEED, STAND OUT TITLES
This is the last one on my list and is less what the title contains and more the style it’s written.
I’ve found from experience that post titles which are more catchy (think Buzzfeed) get more interest on Pinterest. So for my post tips on making images that get re-pins, I had a title pin with that title on and one which said “the secret to making images that get re-pins”. You can bet “the secret” title pin had more engagement!
Note that there wasn’t just one secret to making images that get re-pinned on Pinterest. I just had a lot of information on how to make images that perform well on Pinterest. And I thought if I worded it as though there was one secret that I knew, and you needed to know it to create images that get re-pinned, people would want to know what it was. And it worked!
Don’t go over the top with this. My title wasn’t click bait as I did actually tell people what their images need to do well on Pinterest. Just word it in a more exciting way to get people more excited about it!
WHICH TITLE IS BEST?
Honestly I don’t think one is better than the other. They’re all useful and you can adapt them and apply them to most blog post titles in any niche. Plus you can combine them so your blog post title is even stronger.
And I bet you’re thinking “But surely you just want one as your main blog post image? I can’t have 6 different images with the same title on just worded differently. That’ll look cluttered and like spam!”
That’s where my tutorial on how to add ‘secret’ blog images comes in. It shows you how to add images to your blog post without them actually appearing in the post but still being pin-able. So you can provide multiple leads and use a number of different variations of the same title on Pinterest to one blog post!
And that’s it!
That’s what I found stood out in the titles that appealed to me and in my niche. And whilst they can be applied across niches, I suggest you do the same thing I did and write down titles that interest you. There might be a keyword or phrasing that is jumping out in your niche, and you just haven’t realised it yet!
You can check out my other Pinterest tips, like: