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HOW I INCREASED MY PINTEREST REACH TO 1 MILLION
I honestly can’t believe I’m writing this.
Because not long ago, I was writing a post about how I got my first 1000 Pinterest followers.
And if I’m honest, I think that growth was kind of slow. It took me almost a year to reach 1000 followers on Pinterest.
But in less than a year since then, I’ve hit over 5k followers… And reach over 1 million monthly Pinterest views!
UPDATE: My current reach is now over 2 million!
No doubt my monthly reach will change month to month, but you can check out my Pinterest account here.
And, I’m REALLY surprised to learn for myself a strategy that actually works for reaching over 1 million.
Because the most important part of MY strategy is probably the least important part for other pinning pros.
And the most important part of a good Pinterest strategy for other pinners? It’s not important in mine whatsoever (more on this to come).
But first- why the heck do monthly Pinterest views even matter anyway?
WHY DO PINTEREST VIEWS MATTER?
If I’m being completely honest here?
What’s way more important is how many people click through to read your blog posts from Pinterest.
Because this will affect your conversion rate for affiliate sales, how many people buy your products, etc.
But for ME, Pinterest monthly views are important because:
- I love Pinterest and I write about it. A. LOT. So reaching 1 million is reassuring for myself that I do really know my stuff.
- My readers are more likely to believe my tips with statistical “proof” like reaching a million people on Pinterest every month.
- I’ve started to offer Pinterest management, and it makes a much better pitch to say I’ve grown my account to 1 million Pinterest views!
So whilst you don’t need to get too bothered about your Pinterest views, having a high count certainly isn’t a bad thing!
HOW I GET 1 MILLION PINTEREST VIEWS
So here’s what you’ve been waiting for.
I’m going to give you a break down of what I do to reach this many people on Pinterest. (And the one thing everyone thinks that matters, which actually doesn’t) .
So hopefully you will be able to grow your account too!
BEFORE YOU START…
Before you go racing forward, you need to take a step back and prepare your Pinterest account. Because if you haven’t done the right preparation, your account just cannot grow.
If you want to learn the complete steps for optimising your profile, sign up for my free Pinterest course Easy Pinterest with Emily.
It’s totally free, and it’ll show you step by step how to fully prepare your account for Pinterest success.
So sign up below!
Otherwise I will outline the most important steps of preparing your account below, as well as tell you the most important things I did to reach 1 million on Pinterest.
#1 I ENABLED RICH PINS
So when I’m talking about your account being ready to reach more people, something you must do is make sure you have rich pins.
Rich pins are like a super version of a normal pin, and there are 4 types:
- Article pins for blog posts (these are the type I have for easyblogemily)
- Recipe pins for food blogs
- Product pins if you have an online shop
- App pins
If you are a blogger, you will most likely have article pins.
So why do you need them?
Because rich pins show more info.
For example, a recipe pin shows a timer of how long it should take to make the recipe, and the ingredients needed.
The extra info helps to get more engagement, and no doubt Pinterest prioritises the distribution of rich pins too.
So if you haven’t got rich pins already, make sure you do if you want to increase your Pinterest reach! You can find out more about rich pins and how to apply for them here.
#2 I FOCUSED ON PINTEREST SEO
So Pinterest isn’t just a social media platform.
It’s also a search engine.
This means you can optimise with keywords so when someone searches a keyword in the Pinterest search bar, your pins, boards or profile shows in the results .
Because you can filter search results to show profiles, boards or pins. So therefore you can optimise all of these so your stuff shows first when someone searches certain words and filters for these things.
SEO optimising is so helpful to increasing your Pinterest reach.
Because if thousands of people are searching for say “fudge brownie recipes” each month and your pin on fudge brownies shows as the first result, you are going to get lots of impressions each month (and lots of click throughs to your recipe too!).
It’s quite difficult to fully understand SEO if you only cover it briefly. So if you want to delve into SEO on Pinterest and learn it fully, you can:
- Read my post on using keywords on Pinterest here
- Or learn how to SEO optimise your entire profile in Easy Pinterest with Emily
#3 I LEARNT HOW TO DESIGN AWESOME PINS
You can have the best SEO optimisation strategy there is, but people won’t share ugly pictures. It’s just a fact.
So if you want to reach more people, making sure you’re designing gorgeous pins is a must.
When I first started out on Pinterest over 2 years ago, my pin designs… Well they weren’t the best.
And I honestly wish someone had just grabbed me and said “Emily, your pins look awful!!”.
Because looking back, I can see how bad some of them actually were. And if only someone had told me earlier, I would have focused on improving them sooner!
So this might be a horrible thing to say, but you might just not be getting a good Pinterest reach because your pins are ugly (sorry).
The good news is that good design can come with practice…Especially when it comes to pin design, as you can learn what looks good and what look is popular on the platform.
But if you don’t have time to teach yourself what makes a pin look good, you can check out my post on how to make good pins here.
#4 I USE GOOD GROUP BOARDS
As a Pinterest newbie, I thought the best way to increase my exposure was to join as many group boards as possible.
And whilst yes, group boards can be used as part of a good Pinterest strategy to increase your reach, they can also be used in way that’s not so good for your strategy.
In fact, group boards can actually be detrimental to your growth.
This is because:
1. SOME GROUP BOARDS ARE “BAD”
Not all group boards are created equal…
Remember I said about SEO optimising your boards earlier on? Well, some group boards will not be good for SEO. And when you share your pins to them, you’re not improving the SEO of your pins as a result (in fact you’re making them less optimised for Pinterest as a search engine!).
This is why you should only bother with niche specific group boards, that have good keywords in the board description. So when you share your pin to them, you are actually helping to optimise it to show as a search result!
2. GROUP BOARDS AREN’T NEEDED FOR A GOOD PINNING STRATEGY
So yes, if you’ve got less than 100 followers but you join a group board with 500 followers, that board has way more followers than your own boards.
BUT, joining loads of them is not a clever strategy (even if you are a beginner).
Not only because many group boards tend to be poor for pin SEO.
But when you are sharing all your pins to loads of group boards, you are not focusing on your own personal boards. And these are way better for increasing your reach in the long run.
I now get waay more engagement on pins when I share them to my personal boards over a group board.
And, in my post about how I doubled my blog traffic in 1 month, I noted that I actually left all my group boards because I was in too many and I was stressing me out. But despite being in no group boards, I still got decent blog traffic from Pinterest pinning only to my personal boards!
So whilst I am in some group boards now, they are not the focus of my Pinterest strategy and I only join boards that improve the SEO of my own pins.
Plus, I’ve read rumours that Pinterest doesn’t like group boards anymore and has stopped prioritising pins from them.
And whilst I’m not sure how true this is, I’ve found something that are like the better version of group boards anyway…
#5 I USE TAILWIND TRIBES
Yes, I’m claiming that Tailwind Tribes are the better version of Pinterest group board.
If you haven’t heard of Tailwind already, it’s basically my traffic lifesaver.
It;s a scheduler for Pinterest that allows you to schedule a tonne of pins for weeks (or even months) in advance, so you can be consistently pinning when you’re not actually active on the platform (even when you’re sleeping).
Whilst I do pay for the full version of Tailwind, you can schedule your first 100 pins for free here.
And an extra perk to Tailwind is the Tailwind Tribes.
These are almost exactly like Pinterest group boards, in the sense that you share your pins to them in the hope that others will share them.
There is usually a reciprocation rule similar to group boards; for every pin you add to the tribe, you must share one.
But the difference between tribes and group boards are that:
1. TRIBES AREN’T DIRECTLY CONNECTED TO YOUR ACCOUNT
Unlike group boards, Tailwind is an official partner for Tailwind, but not an actual part of it.
Pinterest can see if you are in a group boards that don’t get a lot of repins, and might penalise your account and show your pins to less people (this is not a fact BTW, but Pinterest knows if your in group boards and which boards are popular. It’s how it decides what results to show for board searches as part of SEO).
But Tribes are completely outside of the Pinterest platform. So even if you’re in a tribe that gets very little reshares, you’re not hurting your account in any way.
2. TRIBES ARE FULL OF CONTENT CREATORS
Unlike Pinterest which is full of normal people just repinning images, tribes are filled with content creators.
They mostly have their own blogs or websites, and are interested in growing their accounts (as they’re even willing to pay for a Pinterest scheduler).
So you are in a place full of content creators.
Other tribe members will share your pins to SEO optimised boards, and their pins are SEO optimised too. Therefore when you’re sharing other people’s pins, you are sharing content that is optimal for growth.
So not only are Tailwind tribes just an awesome place to put your pins in front of more pinners to increase your exposure, they are also good for your account growth in other ways too!
I love Tailwind Tribes so much that I actually powered up and bought a larger plan, so I could add 200 pins a month to unlimited tribes.
And whilst I paid for this and it has helped me reach 1 million Pinterest views, you can still schedule 100 pins for free here.
#6 I USE A VIRAL PINNING STRATEGY
THIS is one of the key steps that have helped me reach 1 million Pinterest views.
I used to look at accounts that had a reach of over 1 million, and think that they had hundreds of pins that were really popular and had loads of click throughs to their websites.
And at the time, I was getting under 100 page views a day.
But then, one of my pins went viral.
HOW A VIRAL PIN CHANGED MY BLOG
I went from under 100 page views a day, to almost 600 page views. And that drastic increase took place in only 24 hours!
And that was over 9 months ago… Even now, that one pin gets me 150k monthly impressions, and 5k page views a month.
I realised just a few viral pins could drastically increase my Pinterest reach, and just improve my blog in general (help me get more Pinterest followers, more page views, etc). So after, that I spent the next few months learning how to make my pins go viral.
And I did it! And with a handful of seriously popular viral pins (one gets over 300,000 impressions a month) my reach has increased to over a million.
I decided to put what I’d learnt into a guide, so I could help other bloggers learn how to get viral pins too.
And now I share my viral pinning techniques in The Viral Pin Guide, which covers everything you need to go viral on Pinterest (from viral pin design, to a viral pinning strategy).
So if you’re on Pinterest but haven’t had much luck getting your pins to draw attention, make sure to check out the guide!
#7 I DON’T WORRY ABOUT HOW MUCH I PIN
This is the one thing I don’t worry about, and other bloggers seem to talk about a lot.
And why is even more interesting.
Basically last month, Pinterest went on a massive clean up, but ended up blocking a lot of legit account owned by bloggers. Literally not a day went by without me reading in a Facebook group that someone else had had their account blocked for spam.
And honestly, I was terrified- Pinterest was (and still is) responsible for the majority of my blog traffic. So if my account was to be blocked, my blog would be pretty much doomed.
Some of the bloggers I spoke to never got their accounts back.
I could not afford to be blocked on Pinterest. So to try and avoid getting marked as spam, I dropped my pinning amount.
And I mean seriously dropped- I had been working my way up to around 50 pins a day, but I literally just stopped and let what I had scheduled with Tailwind role instead. By the end, I was literally only pinning like 4 pins a day.
But if you read my blogging income report for August, you’d be as shocked as me to realise that despite me literally giving up on Pinterest and not pinning, I STILL got blog traffic. In fact, I got the exact same amount of blog traffic as the month before. Pinning nowhere near as much!!
It made me realise I could kind of chill out a bit with Pinterest, and not pin as much as I had been.
And whilst I won’t be giving up on Pinterest entirely, I know now I can focus my traffic efforts in other places (Google, I’m coming for you!) without experience a sudden dip in traffic.
I do think this is because I’ve built my account up to have some really popular viral pins.
The pin that went viral almost 9 months ago still gets me a tonne of Pinterest views and blog visits, even though I haven’t shared myself in ages.
And if you’re a new pinner, you might not want to just stop pinning if you don’t have any viral pins yourself.
But that’s why I don’t worry about how much I pin, or recommend worrying too much about it when trying to increase your reach.
Because quite honestly, it will depend on each person’s account and how many viral pins they already have. And given the amount of other things that I’ve listed which could be stopping you increase your reach, it’s highly unlikely to be the amount your pinning to be the problem!
So feel free to try different pinning amounts, to see what works for you or if it’s worth you spending time focusing on. But never go crazy and share like 100 pins a day; that amount is likely to trigger spam filters and get you blocked.
#8 I DO WORRY ABOUT WHAT I PIN
This is my final tip in reaching 1 million monthly viewers on Pinterest, but it’s really important. And whilst I don’t actually worry, what I mean is I focus on what exactly I’m pinning.
By this I mean I like to focus on creating new pins rather than repinning old ones.
Because if you want Pinterest to start prioritising distribution of your content, it needs to see you as a content creator rather than a content consumer like most Pinterest users.
HOW TO BECOME A CONTENT CREATOR
Think about it- what do most other Pinterest users do?
Pinterest has stated they prefer fresh, new pins. So this is why it’s better for me to spend time creating new pins than repinning old ones.
And if you think about it, any followers you have will prefer to see new pins, as they’ll have likely engaged with your old ones already.
So whilst I’m not at all against repinning, you should focus on sharing new pins to help increase your reach.
Not just creating new pins for your content either. Even saving new pins from other websites will make Pinterest see you as a content creator, not just another repinner.
But obviously, you don’t want to be wasting all your time scouring websites for good pins to share.
And this is another reason I love Tailwind!
Tailwind actually doesn’t have permission to repin.
So every time you schedule a pin using Tailwind (even someone else’s through Tailwind Tribes), you are sharing a new pin, not repinning.
Tailwind for the win!
REACHING 1 MILLION PINTEREST VIEWS: FINAL THOUGHTS
I’m honestly so happy to have reached this milestone. But I know some people will read this post, and be frustrated.
Because I have been there.
When I first started my account from 0, I struggled to get any followers at all. And reading posts from other bloggers who were finding success on Pinterest really stressed me out, as I couldn’t understand why I wasn’t getting results too.
But I promise, you will get there.
Nothing worth having comes easy, and as long as you continue to learn and grow you will find what works and reap the rewards in the long run.
I really hope this post has helped you learn how to increase your Pinterest views.
And remember, you can:
- Sign up for my free course Easy Pinterest with Emily if you want to be shown step by step how to become a pro on Pinterest.
- Check out The Viral Pin Guide if you want to learn the viral pin techniques I have learnt after being on Pinterest for over 2 years!
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