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Want to get rich pins?
I’ve said it before and I’ll say it again- Pinterest is amazing when it comes to getting blog traffic.
Actually, I have a whole section of my blog dedicated to Pinterest tips, and I’ve even created a free course teaching bloggers how to use Pinterest to get more blog traffic!
However it’s only recently I realised that I did not have rich pins on my Pinterest- a big mistake.
WHAT ARE RICH PINS?
Rich pins basically provide more information about a pin. Below are some rich pins in the Pinterest feed.
As you can see, the Rich pins also show the board the pin was pinned to and the profile of who pinned it. This is good for getting more Pinterest followers and blog traffic as it makes it easier for people to find your Pinterest profile.
There are 6 different types of rich pins, and when you verify your website for rich pins, Pinterest will automatically determine what category your rich pin will fall under. For example, my pins from my blog are Article Pins. Meaning they show a short snippet of the article (in my case blog posts).
As you need to have a website to get rich pins, it massively helps if you have your own blog. If you don’t have a blog yet, you can have one up and running within an hour, for less than £3 per month with my ultimate how to start a blog guide!
HOW DO I KNOW IF I HAVE RICH PINS?
If you have a Pinterest business account and have claimed your website, you can check if you have rich pins by checking your Pinterest analytics. If you click on Analytics> Overview then scroll, you should come to a page similar to this.
Look under ‘Pin type’. If there is nothing (like above), then you don’t have rich pins.
Getting rich pins takes no time at all. (It’s actually one of the easiest things I’ve done with regards to blogging). So now you know what rich pins are, here’s how to get them!
HOW TO APPLY FOR RICH PINS
For this we will be using the Yoast SEO plugin.
(If you haven’t got the Yoast SEO plugin already, you need to get it. It’s free and helps you to rank your posts higher on Google. You can check out how to install and use it here).
Once you have the Yoast SEO plugin, go to the “Features” tab.
Then make sure the advanced settings pages is set to “Enabled”. Below it is currently set as disabled- click to make it enabled.
Scroll and click “Save changes”.
This has enabled the metadata.
Now go to Pinterest’s rich pin validator.
Copy the URL of one of your blog posts with images in (NOT the homepage). Then press “Validate”.
Once you have clicked validate, this page will come up. Click “Apply now”.
This message will then come up.
You have now applied for rich pins!
Once your pins have been validated, when you check back on your analytics on Pinterest there should be an R under the Pin type section.
I didn’t have any problems when I tried to get rich pins, but please comment or get in touch if you do and I will try to help.
I hope this tutorial made it clear how easy it is to get rich pins- if it has please share it on Pinterest!
Now that you have rich pins, make sure to read this post on how to make images that will get re-pinned on Pinterest, so you can get even better engagement on your new rich pins.
Or, check out these other posts I know you’ll love:
- How to make $1,500+ a month on Pinterest
- How to get your first 1,000 Pinterest followers
- How I got a viral pin!
Excellent post Emily. Rich Pins help heaps with branding.
Du hast hier wirklich einige gute Punkte genannt! Sehr informativ, vielen Dank für diesen Beitrag! 🙂
Thank you very much! 🙂
Hei Emily, I followed the steps but when I pin from my blog it’s not a rich pin. Which plugin do you use to pin from your website?
Hey Stephy! I think Yoast might have done an update to the plugin- there’s a Pinterest section now where you can copy the metadata in from Pinterest to claim your website, then go to the rich pin validator. If that doesn’t work, this plugin adds the metadata to your blog for Pinterest rich pins for you https://wordpress.org/plugins/opengraph/ .
I use Social Warefare pro- it’s great because it has a separate Pinterest description box for images, so you can put a description of what’s in the actual image in the alt section box, which is much better for SEO!