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Want to know how to get more traffic to your blog?
As quite a niche blogger (blogging about blogging), I was really struggling to get traffic to my blog. Even though my blog has just reached its one year birthday, I still wasn’t seeing any decent traffic.
This last month or so, I tested some different methods to see what grew my blog the best.
And it worked- I doubled my blog traffic! Check out the stats below:
I’m hoping I can keep these stats up, although I wan’t to be clear that you don’t need a lot of page views to be making a full time income blogging, and you have loads of page views and not be making any money blogging.
WHY SHOULD I WANT TO KNOW HOW TO GET MORE BLOG TRAFFIC?
Even though blog size isn’t exactly a reflection of profit from blogging, knowing how to get more blog traffic is helpful for the following reasons:
- To make more money. Yes, you can definitely make money with a small blog. But if you have more people reading it, you’re likely to have more people buying your products, using your affiliate links, etc. So you can probably make more money, the more people that are reading your blog.
- For brands and other bloggers. The more people visiting your blog, the more you can charge brands for a collaboration or for a sponsored posts. This also applies for collaborating with other bloggers; you’re more likely to get other people wanting to work with you if your blog is more established.
Another reason for me is because I blog about blogging, I just really wanted to try and boost my traffic so I can help other bloggers do the same.
And now I have- check out how to get more blog traffic below, with the exact steps I used to double mine!
HOW TO GET MORE BLOG TRAFFIC
For this I’m going to split it into two sections; SEO and social media.
HOW TO GET MORE BLOG TRAFFIC WITH SEO
SEO stands for search engine optimisation. So basically search for a term, and your blog post comes up as a result.
I wish I had known more about SEO before I had written any blog posts. I look back at some of my earlier posts, and there’s no way I can make them rank well!
But since I found out that I ranked first for a search on Google, I’ve been working hard on my SEO strategy.
And it paid off- I saw a massive increase in organic search traffic leading to my blog last month!
Here’s what I did for my SEO strategy:
HOW TO GET MORE BLOG TRAFFIC WITH SEO: BETTER TITLES
To see how my blog posts are ranking on Google, I use Google Search Console.
But I wasn’t expecting to see such a big difference in the number of people who see my blog posts on Google, compared to the actual number that click through.
Only 308 clicks! At first I was really disappointed- I’m quite hard on myself, and all I could think of was the massive amounts of traffic I was missing out on because of this.
But then I tried to think about why it was the people who were seeing my posts on Google weren’t actually clicking through.
I knew I had optimised for the right keywords, so it wasn’t that my posts weren’t relevant…
And then I realised it was because my titles were rubbish.
They were seriously plain and boring. It was no wonder people weren’t clicking through!
I went back through my posts that were getting impressions on Google but no click throughs, and started changing the titles so they really sold how good the content for it was. I used words like “THE BEST” if I thought something was good, such as “The BEST Canva font pairings for Pinterest”, and free if my post included a freebie.
And it worked! I changed the titles on January the 19th, and immediately after I saw an increase in my traffic .
My CTR might have only increased by 1.8%, but that’s because my impressions increased massively too. Look at the total clicks instead- I’ve tripled my click throughs from Google!
One of my blogging flaws is not being able to sell my content very well. Despite me knowing it’s good (and other bloggers telling me), I just struggle to really sell it to people as being “wow”.
But I am working on it. I do believe you can have the best content in the world, but if you don’t advertise it as the best, people won’t believe it’s the best.
HOW TO GET MORE BLOG TRAFFIC WITH SEO: SEASONAL
So that massive spike in SEO traffic in the last image is because I focused on seasonal traffic.
And I’ll admit, this one kind of happened by accident! As I didn’t expect the post to rank as well on Google and get as much traffic as it did.
Basically, I wrote a post on Valentine’s Day blog post ideas. I published it a month before Valentine’s Day. The post mentioned that if you’re a blogger, you need to be sharing your Valentine’s Day posts as soon as possible if you want to be getting blog traffic from it.
But I didn’t realise the benefits it would have for my blog too! Despite the post only being published a month in advance (which I though was too late), it ranked really well.
Of the clicks I had from Google, 450+ were for the Valentine’s Day post!
It goes to show how much you can benefit from seasonal traffic. I’m hoping to replicate the results with Easter coming up!
HOW TO GET MORE BLOG TRAFFIC WITH SOCIAL MEDIA
SEO is one of my favourite ways to get traffic that I’m discovering. You put the effort in up front, and the rewards show in the long term.
But social media is helping me get a tonne of traffic to my blog consistently!
HOW TO GET MORE BLOG TRAFFIC WITH SOCIAL MEDIA: Facebook
Facebook is not a massive part of my blogging strategy, but it’s next on my to do list.
Specifically, growing an engaged group of bloggers looking for help with their blogs!
Even though I’m yet to do this, I’m in a number of Facebook groups for bloggers, and have found success in using them to get blog traffic.
This month, I have:
HOW TO GET MORE BLOG TRAFFIC WITH FACEBOOK: Helping other bloggers
This was obviously one of the reasons I started my blog! Easy Blog Emily is for helping bloggers blog, so I love searching through blog groups to see what people have struggled with and linking to posts if I think they will benefit.
I can’t do this often as I’d have to be searching through Facebook groups constantly, so it isn’t a method I’m currently working on. But on the days where I do help people in Facebook groups, generally I get way more click throughs to my blog on Facebook. Specifically to that post, so it’s obviously either helping people or intriguing them!
HOW TO GET MORE BLOG TRAFFIC WITH FACEBOOK: Collaborating
I’ve included this although I haven’t seen the direct benefits yet, as I’m hoping it will help my traffic game in the long run.
Being in Facebook groups is a great way to meet like minded people- not just other blogger bloggers, but in particular bloggers within your niche.
This has been crazy helpful for my traffic. I’ve got guest posting opportunities on blogs with a far higher Domain Authority than I have (meaning my DA should increase as a result, and I’ll rank better on Google) thanks to seeing in a post in a Facebook group saying they were looking for guest posts!
HOW TO GET MORE BLOG TRAFFIC WITH SOCIAL MEDIA: Pinterest
I’ve left this until last, because I’ve been preaching about the power of Pinterest to get traffic to your blog for about forever now.
But this month I changed things up a bit. And I do think it’s had a massive impact on my Pinterest reach (and blog traffic)!
HOW TO GET MORE BLOG TRAFFIC WITH PINTEREST: Leaving group boards
Yep, this month I left a load of my group boards.
I certainly saw the power of Pinetrest group boards in the beginning, and joined as many as a could. And I stick by the fact they helped grow my blog initially.
But I also recently got Tailwind (more on this to come).
Tailwind allows you to see the stats for your boards…and some of the boards I were in were awful! I’m talking 1 repin for every 20 pins pinned to the board, or hardly any followers.
I’d gotten to the point where I was gaining followers daily. But I was in so many group boards that it was overwhelming.
I’d also noticed when I shared my own pins to my own boards, they’d get better engagement than when I shared that same pin to a group board. And I’d read loads of posts where blogger’s said they’d had better success after leaving them. So I did!
I left any boards with less followers than I already had, any that had a really bad repin rate, and any that weren’t a niche board and did nothing for the SEO of my pins. Which left me in about 6.
It’s a bit early to tell if this has done my account more damage than good. But I no longer feel overwhelmed with pinning. I don’t think Pinterest success is based on pinning as much as possible to as many places as possible. A lot of the group boards I were in were not worth my time.
I do think group boards are still helpful for now, as long as they’re relevant to your niche, or have a good amount of followers, or has a good repin rate (all three ideally). But I will be a lot more picky about which ones I join. I don’t want to waste my time!
HOW TO GET MORE BLOG TRAFFIC WITH PINTEREST: Tailwind
Yep… another Tailwind pitch. But hear me out!
In my post about how I got a viral pin, I mentioned that I didn’t use tailwind. Which is true! I did get a viral pin without using the Pinterest scheduler.
But I have since bit the bullet and bought it… and now I can see why every other blogger posts about “how they tripled their page views with Tailwind”, etc.
It used to annoy me so much when I’d see a blogger say that they got more page views because of Tailwind. Because I really didn’t want to invest in it.
But now I have, I understand why- my blog traffic has increased massively because of it!
I think it’s because of the following reasons:
- It’s a scheduler. I can schedule pins to be shared overnight when I sleep, and continue to get blog traffic even when I’m not actually able to pin!
- Tailwind Tribes. If there’s been any doubt over Pinterest group boards, the next thing which is here to stay is Tailwind Tribes. These are like better group boards- anytime I share something to one of the tribes I am in, I get between 5 to 10 reshares on a pin from individuals in the tribe. Meaning Tailwind schedules that pin as a new pin to be shared to their relevant board, all their followers see it, and I get more repins!
I only recommend products that I use and love, and Tailwind is one of them if you want to get more blog traffic. You can have a free trial (where you schedule 100 pins) here.
HOW TO GET MORE BLOG TRAFFIC
I hope this post has really shown you how to get more blog traffic! It feels so good knowing that my blogging efforts are paying off.
If this post has helped you, please share it on Pinterest:
Otherwise check out these other posts about getting blog traffic: