Make your Pinterest look AMAZING in 10 easy steps

Want to know how to make your Pinterest account aesthetic? 

Whether you’re a small business owner looking to create a strong Pinterest presence, or a blogger wanting to get more blog traffic from social media, having an aesthetic Pinterest account can really help. 

Because when somebody lands on your profile, and there’s an instant “look” to the account, if they like your look and content, pinners will follow it. 

Having a Pinterest aesthetic can also help you build a strong brand identity, if you have brand colours and certain fonts, etc. 

Example: Just look how cute this Pinterest account is! 

Aesthetic Pinterest account

I saw one of the idea pins they had shared featuring their art I visited their profile, and instantly I knew I wanted to follow this account! 

SIDE NOTE: I have recently created 16 idea pin templates, if you’re struggling to make your own. They’re made in Canva, and are free to download! 

16 free idea pin templates made in Canva. Free Pinterest idea pin templates

So, an aesthetic account can definitely help you get more Pinterest followers. 

And whilst you don’t really need an aesthetic Pinterest account for Pinterest success (even though Pinterest is all images, there’s actually a lot of keyword work involved!), it can certainly help.

Below I’ve made a list of all the things you should do to make your Pinterest look aesthetic, so you can get more followers, and build your Pinterest account! 

How to make your Pinterest look professional


1. Convert your account to a Pinterest business account

Okay so this one doesn’t really make your Pinterest look professional to others.

BUT, it will make a massive difference to you.

Because a Pinterest business account:

  1. Allows you to “claim” your website. Having a business account means you can link to your website, so that on your profile a link to your website appears. This makes it easy for people to access your website through Pinterest.
  2. Provides you with Pinterest analytics. Once you’ve got a business account and claimed your website, you can access your Pinterest analytics. These provide an insight into how your pins and profile are performing, and will allow you to see if you are using Pinterest to correctly engage your audience.
  3. Gives you access to both promoted pins and rich pins. Promoted pins are not something you need to worry about if you’re a Pinterest beginner, but all bloggers should be using rich pins! 

How to get a business account and claim your website on Pinterest

If you need help on how to get a business account, follow the steps here.

OR if you need more help, you can sign up to my free Pinterest course Easy Pinterest with Emily:

We cover creating a business account on day 1! 

2. Claim your website on Pinterest 

Claiming your website basically verifies your websites authenticity (so it shows Pinterest you have a legit website).

Once you claim your website:

  1. Your profile picture will be shown next to pins that come from your website.
  2. A small globe icon will show next to your website’s URL on your profile.
  3. You’ll be able to access analytics which show you what content from your blog is getting the best engagement.

It also makes your account look profession, but is free!

How to claim your website on Pinterest

This one is a bit tricky; it’s quite tech based, and will differ depending on what blogging platform you use/ what your website is on.

You basically need to add a meta tag to your website, or upload an HTML file to your website’s HTML code.

If you’re not sure how to do this, you can follow the steps in this guide

As long as everything goes to plan, you should have your website linked within 24 hours.

3. Change your display name

I noticed when I started to follow the people I was aspiring to be like in my blogging niche, that the names that appeared on their profiles where very similar.

They all had “their name – their blog/ business topic”.

Pinterest display name

Setting your Pinterest display name like this shows:

  • Who you are
  • What your business/blog name is
  • And then key things you write about

These are also keywords, so if people search for these things your profile is more likely to come up.

How to change your display name

To change your display name, log into Pinterest on a desktop, and click on the pencil (when you are on your profile).

You should end up on the “Edit Profile” section.

You can change your display name there.

This section includes a lot of the other information we need to add/ change in order to make your Pinterest look professional, so be prepared to come back to this/stay there momentarily.

4. Use a good profile picture

Using a good profile picture is absolutely key when making your Pinterest look professional.

Just imagine going on someones profile who’s supposed to be an expert, and seeing their profile picture is a grainy selfie that’s hard to make out?

Make sure to:

  • Use a clear, bright photograph of yourself
  • Try to look happy(ish) in your photo so you look approachable- remember this is practically your only chance to introduce yourself to your target audience. They can’t see what you’re like in actual person, so make this picture count! This is also another chance to enhance your branding, so if you use a theme colour then perhaps try and include that somehow in your image.

I recommend using the same picture from your blog and/or other social media platforms.

This creates a continuation across your brand of ‘you’, and people can start to become familiar with you.

I have used the same picture for both my Pinterest profile and the ‘About’ section in the sidebar widget of my blog.

Of course, you can make it your logo if you wish.

I do recommend this if there is a creative team behind your blog and your logo is strong.

However, I find it easier to connect and take interest in a Pinterest profile when I’m reminded that it’s an actual person working behind it.

Plus, lots of people have their name as their business name.

So people are going to want to put a name to a face!

How to change your profile picture on Pinterest

You can change your profile picture in the same section you edit your display name.

5. Write a good ‘about your profile’ section

All the people who are doing well on Pinterest have a clear profile that tells you exactly what they do.

 The best way to do this is to make good use of the ‘about your profile’ section. 

If you were to visit my Pinterest profile, you will (hopefully) know straight away what I write about on my blog.

I have used keywords so if you were to search for these words, my profile would be more likely to come up.

How to change the “about your profile” section

Again, in the same place you changed your display name and profile pic, you can edit the ‘about your profile’ section to best describe your blog/ you!

6. Change your cover image

Usually, Pinterest automatically shows the most recent pins you shared above your profile picture.

BUT, you can use this as a chance to make your Pinteretst aesthetic, as you can set this to an image:

Pinterest cover image set.

You can actually set this to a GIF, if you want a moving image! 

How to change the cover image on your Pinterest account

To set a cover image for your profile, just click the little pencil at the bottom of the image:

Pinterest cover image - select pencil

And then upload a picture or GIF of your choice! 

7. Apply for Rich pins

Rich pins are pins that have your website name and site icon underneath the image.

They’re good because they provide a direct link to your profile.

Below are example of Rich pins vs not Rich pins (The ones in the red boxes are Rich pins, and you can see they provide just that little bit more information before someone even clicks on it):

How to make your Pinterest profile look more professional. Rich pin example.

How to get rich pins

You can check out this tutorial on how to apply for rich pins if you haven’t already.

Having rich pins will definitely make your Pinterest look more professional! 

8. Use good pin descriptions

So I know asking you to think about the descriptions of the images you share is a big ask.

HOWEVER, if you’re sharing images with descriptions like ‘Omg wow 00898802″ or something similar, it’s going to make your profile look less professional (and people are less likely to repin what you pin).

This is an extra chance to work on your branding.

You can set a really clear tone of voice for your brand if make the descriptions how you and/or your brand would talk/ write.

Plus, it is also a chance to work on your Pinterest SEO! 

9. Use cover images for your boards

A Pinterest board cover image is an image you specifically make and upload to be the cover image of your board.

Having cover images for your Pinterest board really helps to give your Pinterest board an aesthetic:

Aesthetic Pinterest board covers

Not only that, but it’s a chance to make your branding stronger.

By using your theme colours and fonts that you use on your website, it can make your brand more well known across different platforms.

How do I make an aesthetic board cover on Pinterest?

Your board covers should be 600 px by 600 px; you can use any design software to make them, but I tend to use Canva. 

When you are making your board covers, remember to think about the colours you want to appear on your profile. 

And if you want the name of your board on the board cover, make sure it can be read easily on mobile. 

Most pinners are scrolling through Pinterest on their mobiles!

If you need a step by step guide on creating aesthetic Pinterest board covers, you can check out this post here for how to add cover images to your boards. 

10. Get more followers

I don’t know about you, but when I see someone who has a lot of Pinterest followers (I’m talking thousands), I immediately think that person must be professional in whatever they are interested in.

Because why else would all these people be following them?!

You can find out how to get your first 1,000 Pinterest followers, and this post on how to use keywords to get more Pinterest followers will also help.

Keywords are an excellent way to get more followers that many Pinterest users are not even aware of!

Creating an aesthetic Pinterest feed

Lastly, if you want to give your Pinterest account a certain “look”, you have to consider what you are saving to your boards. 

As you have different boards for different topics, you need to make sure you’re saving pins with the right aesthetic into your different boards. 

This will make sure each board has a definite look and topic. 

Aesthetic Pinterest board ideas

Here are some ideas for aesthetic Pinterest boards! 

Space aesthetic Pinterest board

Space aesthetic Pinterest board

Beige aesthetic Pinterest board

Beige aesthetic Pinterest board

Travel aesthetic Pinterest board

Travel aesthetic Pinterest board

Beach aesthetic Pinterest board

Beach aesthetic Pinterest board

Creating an aesthetic Pinterest account: final thoughts

I hope now you know how to make your Pinterest account look good.

If it has, please share it!

Otherwise, don’t forget to sign up for my free course Easy Pinterest with Emily:

And check out these posts you might find helpful:



Make your Pinterest look AMAZING in 10 easy steps

2 thoughts on “Make your Pinterest look AMAZING in 10 easy steps”

  1. Hi Emily! I don’t have anything to comment but I want to say that you blog help me a lot. But I am so honoures if U can teach me how to make money because I am a student of a university. So I need money to support my studies

    1. Hi Tyna! Thanks so much for reading- if you’re looking to make money blogging, I suggest you check out the money section on my blog! The posts are written with beginners in mind, so it’s a perfect place to start 🙂 Also feel free to email me or message me on Pinterest!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top