What’s it like being a Pinterest strategist?

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If you’re a regular reader you’ll know one of the main ways I make money blogging is offering Pinterest management.

In fact in my August 2020 income report I made $2,200 through Pinterest services alone!

But I’m beginning to realise that being a Pinterest VA is not really a common thing.

Heck, I’m not even sure that running your own business is common! Compared to how many people work for someone else in a 9-5 that is.

So I’ve decided to start interviewing other people who also do what I do to show that there ARE people who are bossing being their own bosses!

Starting with this interview with a Pinterest strategist.


So to start it might be helpful to know what a Pinterest strategist is.

And as far as I understand it, a Pinterest strategist is someone who manages different Pinterest accounts and implements strategies for the peson who own the account.

There are other job titles for people who look after Pinterest accounts; for example I refer to myself as a Pinterest manager (even though I do actually implement strategies for my Pinterest clients).

The most common title I’ve come across for people who look after Pinterest accounts for clients however is a Pinterest VA.

But Pinterest strategist, Pinterest manager, Pinterest VA – these titles all fall under the same main job role of looking after Pinterest accounts!


To see what it’s like working as a Pinterest strategist, I interviewed someone who’s been at it a lot longer than me.

Read on to find out what Kayla has to say about being a Pinterest Strategist!

1. Tell us about yourself!

I’m Kayla Watkins, a Pinterest Strategist, wife and mom based in Tampa, Florida.

I rarely wear anything other than pyjamas and feel very strongly about my daily cups of coffee.

2. Tell us about your Pinterest Strategist business- when you started, why you started, etc.

I used to be a lifestyle blogger (about 5-6 years ago) and I ended up using Pinterest to bring over 1,000 readers per day, get a consistent RewardStyle payout AND charge 5X more for my sponsored posts. After sharing that with blogger pals, I found out a lot of them had no idea Pinterest could be such a good source of traffic and wanted help getting there.

In 2018, I moved from NYC to Florida and wanted to become self-employed. Luckily, I had a few blogger friends who were asked to pay me to run their accounts so I started out with a couple and grew to a full-time Pinterest strategist 6 months later.

Ever since, I’ve gotten to work with fabulous creative businesses and bloggers to transform their Pinterest strategies.

3. Did you have any relevant experience prior to being a Pinterest Strategist?

My main experience was really just making it work for my blog!

I had worked formally in social media marketing but wasn’t paid for Pinterest until I became a strategist.

4. How long did it take you to find your first client?

I was so lucky to have had blogger friends that took a chance on me within a couple of months of my move to self-employment.

Really the clients and need came before I even created the business!

5. How many clients do you work with now?

I currently have about 15 clients, but it’s no longer just me!

Before my daughter was born, I hired a Pinterest Associate who helps implement the Pinterest strategies I create for a majority of my clients.

I also have a virtual assistant who helps with tracking my clients’ analytics and keeps up with invoicing. I couldn’t do it without my contractor team!

6. What’s your schedule like as a Pinterest Strategist? How many hours do you work a week, etc? 

I’m currently still adjusting to life as a mom and Pinterest Strategist so this answer may change, but at the moment: I only work 20- 25 hours/week.

I actually start my day at 6am (an hour before my daughter wakes up) and typically work until about 10am Monday- Wednesday.

After 10am, I mainly hang out with my baby and maybe sneak in a few emails and tasks during her nap time.

7. Realistically, how much can you earn working full-time as a Pinterest Strategist? 

Oh geez, this is a hard one! Ha.

If I’m being honest, I’d say there is a ceiling for the amount you can earn if managing clients’ accounts is the only thing you do. If that’s your business model, then realistically you can probably manage 20 clients/month without outsourcing and with working a full 40 hours/week. And probably only if you have a killer marketing strategy that keeps these leads coming in which may require additional hours.

That being said, I think you could make $150K pretty easily from that model.

But if you want to scale further or want to work less, you’d be looking at an agency model OR have to add additional income streams like coaching, courses or digital download products for passive income. In that case, the skies the limit!

8. What’s your FAVORITE thing about being a Pinterest Strategist? 

I love that it gives me my dream life. I don’t have to work 40 hours/week. I can work from anywhere. I don’t have to ask for time off. I don’t have to miss out on anything because of work.

9. Do you offer any Pinterest training?

I do! One of the ways I am working on scaling my business is by creating a group coaching program called “Pinterest for Bloggers.” This is a 12 week group coaching program that will take bloggers who struggle with getting people to their site to having a fully functional Pinterest profile that gives them consistent traffic (while only spending 1 hour/week on the platform). I’ll teach a bite size piece of  Pinterest marketing via weekly Facebook lives and will be available for unlimited support in our private Facebook group. 

P.S. You definitely don’t have to label yourself as a blogger to take this course. The same things I teach will apply to anyone that has a blog on their site or some sort of content marketing strategy. While all creative entrepreneurs, creatives service providers and e-commerce shops can benefit from the platform, this course will speak specifically to people who create blog posts consistently.

If you’re interested in learning more about my business, please don’t hesitate to reach out by DM-ing me on Instagram. I’d love to chat about creating a Pinterest biz!


I hope you have enjoyed this insight into what it’s like to be a full time Pinterest strategist!

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