JULY INCOME REPORT: How I made $2,159 blogging

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Hey everyone!

So it’s been a while since I posted a blogging income report (my last one was in April, which I will link further down).

But DO NOT WORRY – I haven’t fallen off the face off the Earth!

Just these last few months I have really been struggling with my time management.

I took on more clients (which you will see when we reach the income section) and was struggling managing work full-time, client work, and then ALSO blogging on top.

(Well actually the blogging on top didn’t really happen, hence why there were no income reports!).

But I’m back this month with some really exciting updates for you…

…The most exciting one being I had my highest month of blogging income yet.

In July I earned over $2,000!

MY PREVIOUS INCOME REPORTS

Before I talk about my blog income for this July, if you want to see my journey of making money from my blog you can check out my previous income reports below:

REACHING $2k months

You can see it really is a long process; a year ago I earned around $300 from my blog (and there were months before that where I didn’t earn anything at all!).

But now finally I have started making $2,000 a month from blogging.

Reaching $2k months was one of my main goals for blogging this year, so I am really proud of myself that I have managed to make it happen in July.

So let’s get onto how I made $2,000 blogging this month!

MY BLOGGING STATS

I always share my current blogging stats in each income report just to track how my blog is doing.

Below are my current stats:

PINTEREST STATS

Pinterest is still the main way I get traffic to my blog.

My Pinterest account is here, and in July I reached:

  • 11,031 followers
  • 2.8 million monthly viewers

As with most months, my Pinterest account is just naturally growing by itself now without me putting much effort into it.

I also seem to have settled with my monthly viewers being over 2 million, which is awesome!

So I’m pretty happy with my Pinterest account at the moment.

MY BLOG VIEWS

My traffic is at around 15k sessions a month:

I’m glad to see my traffic is becoming more diverse, with there gradually being more traffic from Google too.

But I’m still a LONG way off the requirements for MediaVine (they recently changed it from needing 25k sessions a month to needing 50k sessions!), and it’s a long term game plan to reach the requirements and get decent ad income.

MY EMAIL STATS

So I gained even more subscribers again this month:

I am really happy with this, as my new subscriber count is much higher than normal and my unsubs are lower.

However, I know why the unsubs are crazy low…

It’s because I haven’t sent any emails in months!

And I have no doubt if I was sending regular emails, I would have gained more unsubs in July.

But for now I will take the win of gaining over 150 new subscribers.

MY BLOGGING INCOME

So here it is: a breakdown of my blogging income for July.

(Side note: this is income before expenses. Some affiliate products have a 30-day refund policy, and this is income earned for the month, not necessarily paid out).

July 2020 Blogging Income report

Blogging Her Way (affiliates)$11.20
Bluehost (affiliates)$170
Tailwind (affiliates)$35.96
Advertising income $43.39
 Product sales  $113.54
 Services  $1,785.48
Total$2,159.57

Here’s a closer look at my income streams:

AFFILIATE MARKETING

Below are all the screenshots of my affiliate earnings for the month:

So this has not been a great month for me in terms of affiliate marketing.

In April I made over $500 from affiliate sales… But this month I barely made $200.

Now I’m thankful to earn any money at all from affiliate marketing (as it is mostly passive).

But I know there is potential to make sure my affiliate earnings are consistent month to month, and to make a substantial amount from it (some bloggers make their full-time income from affiliate sales alone!).

So this is something to work on.

ADVERTISING INCOME

I AM SICK OF ADS!

In July I made a measly $43 from adverts on my blog:

And when you consider that in January I made over $130 from ads, you can understand why I am feeling frustrated with this form of income.

It’s also worth noting this dip in earnings has not been because I am getting less traffic (I am actually getting more).

It’s because my RPM has gone down massively; it used to be almost $10, but in July it was under $3.

(Which basically means I need to triple my traffic if I want to earn what I was earning at the beginning of the year from adverts).

Making a decent amount of money from ads is something I want to do eventually… But for now it just seems like a lot of effort for not very much reward!

PRODUCT SALES

In April I made over $230 from product sales.

So to have made only $113 this month is a bit gutting:

However, the money I make from product sales is completely passive (I usually make most of my sales from people subscribing to my email list).

So to be consistently making over $100 a month without actually doing anything is great.

And that’s with only 2 products – I can’t wait to see what my product income is like when I eventually create more products!

SERVICES INCOME

I’m aware the total of this is over $1,800 but there is a service fee so I do not get all the money!

This is the form of income I have really managed to grow and scale; as most of you will know, I began offering Pinterest management services after finding success with my own Pinterest account and blog from using it.

So all of my service income is from managing other people’s Pinterest accounts.

I also feel like this is my most consistent form of blogging income.

As I get paid at the beginning of the month from my clients, and then I can relax a little knowing that I have definitely earned some blogging income (of course, I do the work for them! Just knowing I have income coming in is great).

In my last income report I actually wrote that I was pausing a contract with one of my clients due to COVID, which would mean my income would be going down.

I also wrote it was one of my goals to gain X4 more clients, as then I’d be almost matching the income from my full-time job (and any product sales, affiliate income or ad income would be a nice little bonus).

Well I’m really pleased to say I have gained X4 more clients!!

I actually can’t believe I have gained this many clients in such a short space of time, and the difference it has made to my income is huge.

(And in August my blogging income from services will go up again, as some of the income this month was for a one off Pinterest package but we are going to be working together in August for full-time management!!)

I also LOVE working with my clients and helping them grow their accounts, so to be earning money doing something I love and working the hours I want is honestly amazing.

BLOGGING EXPENSES

That covers how much money I had coming in for the month, which I am really happy with.

But here are the expenses that have gone out (they are actually quite high for a blogger, but relatively low when you consider the profit I make):

Blog Hosting $34.95 p/m
Tailwind $19.92 p/m
Mailerlite$36 p/m (could be $21 if paid annually)
SendOwl$18 p/m
Canva Pro$12.95 p/m ($9.95 if paid annually)
Gsuite$6.19 p/m
Stock photos$11.50
Total$139.51 p/m ($121.51 if paid annually)

Here’s a breakdown of what each expense is:

  • BLOG HOSTING: I couldn’t run my blog without this, but I pay for more expensive hosting to make my blog load faster. Blog hosting is definitely an essential expense, but you can start a blog for under $4 a month by following my start a blog guide here.
  • TAILWIND: I love Tailwind so much that I bought a plan with more features, but I’m not really sure I need to be spending this much on it anymore… either way, you can schedule 100 pins for free.
  • MAILERLITE: Email marketing has become essential for me, and I wouldn’t be able to make money blogging without it. I recommend Mailerlite because you can add images to your email. I pay for mine and recently started paying more as I have more subscribers now (I should probably start emailing my list more haha!). But MailerLite is free for up to 1000 subscribers. Plus you can get a $20 referral fee when you sign up here.
  • SENDOWL: This is the platform I use to sell my Pinterest guide on. I pay $15 a month to have the option to add more products and sign up affiliates, but the basic plan allows you to sell 10 digital products for just $9 a month.
  • CANVA PRO: I was already super happy with the free version of Canva, and I think if you’re a normal blogger (as oppose to one who also creates pins for other bloggers!) you won’t really need Canva pro as the free version has so much! But as I’m a Pinterest manager, it really helps to have access to more of the stock photos and fonts Canva pro offers (so I can create awesome pins for my clients).
  • GSUITE: I’m certain there’s a way of doing this for free so you don’t need to pay for it, but I pay for Gsuite to have an email address that’s my website (aka [email protected] rather than [email protected] as it’s more professional).
  • STOCK PHOTOS: In the interest of saving myself time, instead of spending hours looking for photographs to use for pins I have now started paying for a stock photos subscription. It is expensive, but for me it’s worth it as they have soo many good photographs and it saves me a lot of time looking for them (which means I spend less time working for my clients, therefore upping my hourly rate!).

So you can see I do spend a lot…

But most new bloggers would spend less than $20 a month (Tailwind isn’t a necessity for Pinterest, you’d only need SendOwl if you wanted to sell a digital product, Mailerlite is free for up to 1000 subscribers, and you don’t need Canva Pro or a stock photo subscription at all. So really you’d only need blog hosting and perhaps Gsuite).

So you can see expenses are low in terms of profit and other business costs!

BLOGGING GOALS

I always share my blogging goals so I can hopefully look back in the future and see how far I’ve come.

So these are my long term blogging goals:

  • Have consistent $2k months. I can’t believe that my long term goal this time last year was to earn $1k a month consistently, and now I’ve reached a $2k month (and should do consistently thanks to my clients!). So I’ve now adjusted my goal to…
  • Earn $500 a month from each passive income stream. I think this will be super hard, as I am currently only earning $40 a month from ads and I barely made $100 from product sales this month! But earning $500 from each form of passive income stream on my blog will mean at least $1,500 a month from my blog passively (which will be awesome).
  • Gain 4 more Pinterest clients. I put this as a long term goal for the year so I can match my income from my full-time job, but I’m amazed that I’ve now done this! And I’m pretty happy with this income, so I’m not really looking for any more clients.
  • Gain 10k sessions from SEO. I’m at 3k sessions a month from Google currently, and I’ve invested in a course for SEO… So once I’ve actually started implementing it I will hopefully start getting more organic search traffic.
  • Reach 50k sessions a month. This will up my passive income from ads considerably, but I’m a mile off from this right now.
  • Build more of a community and help beginner bloggers. This is the main reason I started this blog and what I want to continue to do – it’s my mission to help other bloggers achieve their blogging goals!

BLOGGING INCOME REPORT: FINAL THOUGHTS

I hope you’ve enjoyed reading my July blogging income report – it’s such a good feeling to see my blogging income growing, and to take note of the areas I need to improve (passive income, where you at?!).

Please comment below if you have any questions about making money blogging after reading this income report!

EXTRA BLOGGING HELP

Remember if you need more help making money with your blog:

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JULY BLOGGING INCOME REPORT 2020

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